I was part of an interesting discussion on platform building in one of my Facebook writing groups. This particular group is populated by Christian bloggers so the discussion was mostly around promoting one’s work without promoting oneself. Many people said that they don’t promote but trust that God will put their words before the people who need to see them.
Maybe it’s because, after four and a half years of blogging, I’ve recently decided to make more of a platform-y effort. For a variety of reasons, I want to start moving this from a pure hobby to the potential for something more. So, I’ve created things and followed steps and started plotting more intentional ways to engage with online communities.
About a month after I first started blogging, all the established and serious bloggers declared that blogging was dead and they were done. Similarly, about a month after I decided to start being more intentional about creating a platform, an established blogger-turned-author-and-podcaster declared that platform building is dead and that we just need to enjoy the work. I suppose if I had several popular books under my belt and a loyal and engaged following, I’d feel similarly.
Two things have come to mind from these recent experiences.
First, we are all on our own journies. I need to remember this in so many areas of my life. So, to the established and successful author, I say Yes! Stop building your platform! Sit back and enjoy the years of hard work! And to the new blogger, just getting the courage to take words from journal to a public space, I say Yes! Enjoy the process and don’t overthink it! (In fact, read this piece by Richard Beck on the anti-platform. I love his unique perspective because he never played the game.)
Second, trust God but do the work. As someone with perfectionistic tendencies, I like to practice. I didn’t mind blogging quietly for years before starting to get serious. But once I decided to get more serious, I appreciate people helping me understand what actual next steps are. And so now I’m taking methodical steps to do this next phase right. (Or as right as anything can be.) I love learning from those who know what they’re doing, especially in areas I don’t know anything about. I love having a plan and trying new things. I don’t think it means I’m any less trusting, but I’m learning that trust and hard work are not mutually exclusive.
In MOPS last week, we focused on Hebrews 12:1-3. The verses are about running the race set before us and keeping our eyes on Jesus. The part that hit home for me are verses 1b-2a,
And let us run with perseverance the race marked out for us, fixing our eyes on Jesus, the pioneer and perfecter of faith.
I know that I’m taking this out of context – that it’s about a faith community and the idea of living out our faith. But I needed to hear this in my own writing journey, too. To remember that this race is marked out for me. That I don’t need to compare myself to the race others are running. I’m trusting that those markers make sense for my journey.
I’m thankful for the writers who have gone ahead – who have created platforms and systems that I can learn from. And I’m thankful for writers who are alongside me and who remind me that we’re all doing this a bit differently, and that’s what’s so beautiful about creative endeavors in the first place.
I feel like this is a conversation that goes beyond writing. How do we build our businesses and retain trust and integrity? How do we balance trust and hard work? What gives you inspiration?